Chartered Insurance Brokers

Corporate Insurance

Our corporate risks division provides insurance solutions across all commercial sectors, supporting businesses from sole traders to large public limited companies with tailored cover and advice.

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Private Clients Insurance

We provide our private clients with exceptional service, combining professionalism, expertise and reliability to ensure you receive tailored insurance cover that protects your lifestyle and personal assets.

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Private Medical Insurance

As NHS waiting times continue to increase, Private Medical Insurance provides access to diagnosis and treatment for physical and mental health conditions, giving you faster care at a hospital of your choice.

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In a service industry the endorsement of our clients is paramount to us.

People we've helped:

Nigel Jones

For over 15 years, W B Baxter have provided unparalleled professional advice and service for all our insurance requirements. Having a broker that can deal with all Corporate, Private Medical, Financial Services and our own Private Client insurance requirements has been invaluable. I would not hesitate in recommending Baxters to any of my friends and business associates.

D Davies, Kent

I have been a private client of W B Baxter for many years. They provide an excellent personal service. It is fantastic to be able to deal with the same person year in year out unlike dealing with a call centre.

I would not hesitate in recommending W B Baxter to friends and family.

Meabh Quoirin, Managing Director, Foresight Factory International Ltd

Foresight Factory International Ltd has worked with W B Baxter for a number of years now and we’ve always received a thorough, expert and professional service from them.

David Hudson, CEO, Guildhouse Group

While their premia are competitive the most important aspect is their professionalism and personal attention: things get sorted when they need to be.

Lindsay Goubel, MD, Moss

We have been using W B Baxter for over 40 years. Their service levels are exceptional, particularly in resolving outstanding claims issues.

Stephen & Susan, Ashbourne

We’ve been clients for 8 years and always been impressed. In Feb 2017, our garden tree fell onto our home causing significant damage. W B Baxter were there throughout the recovery and repair. Excellent service.

W B Baxter is part of Adler Fairways – an independent Chartered Insurance Broker, providing expert advice across personal and commercial insurance.

Our experienced team works closely with clients to understand the risks they face and to deliver tailored insurance solutions from across the market, ensuring the right cover is in place to protect what matters most.

Serving both private and business clients, we offer a comprehensive range of insurance services, underpinned by a commitment to professionalism, expertise and personal service.

We are proud to be part of Adler Fairways, who hold Chartered Insurance Broker status, awarded by the Chartered Insurance Institute. This recognition reflects our commitment to the highest professional standards, technical expertise and client care.

Whether local or national, our focus is the same: providing clear advice, tailored insurance solutions and the peace of mind that comes from working with a trusted, independent broker.

Covernotes Summer 2026

How Private Medical Insurance Can Support Employee Wellbeing

Chartered Status

Chartered status is the gold standard for our industry. It is only awarded to brokers that are committed to developing and maintaining the knowledge and capability of their people so they can deliver the highest quality service.

Experienced

Clients benefit from the combined strength and expertise of the W B Baxter and Adler Fairways teams, delivering consistently high standards of service while supporting the future of the insurance industry and local communities.

Independent

We are proud of our independent status, built on strong family business values that remain at the heart of everything we do, guiding our continued growth, development and commitment to exceptional client service.

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Regus Civic Building,
2nd Floor,
323 High Street,
Epping, Essex,
CM16 4BZ


W B Baxter is a trading name of Adler Fairways Insurance Brokers Limited. Adler Fairways Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority under FRN Number 309236. Adler Fairways Insurance Brokers Limited is registered in England and Wales under registration number 04525948. Our registered address is Number 22 Mount Ephraim, Tunbridge Wells, Kent TN4 8AS.